3 Website Design Tips

Designing a focused, well-curated, and customer-oriented website will engage your customers organically.

Here are 3 easy tips to consider before you embark on your website design journey with Media Design to get visitors staying longer, learning more, and buying products from your website

Tip # 1: Avoid a bare-bones website

Work to build and design a site that guides your users through a customized and seamless shopping experience. A homepage should clearly display your company title, logo, and what it does. 

The design should reflect your brand and value-add. Displaying products, prices, and contact information is essential, but so is an “About Us” page that shares more about your company’s mission, founding story, and the people who make your business special. A website can bring your business to life just as much as any brick-and-mortar.  

The look and messaging should be consistent throughout the website pages, designed to engage customers via clear call-to-actions. While beautiful design is important, a business website’s primary goal is to initiate business transactions. Display prices clearly with clear call-to-actions, be they “Shop Now” buttons or Contact Us forms.  

Tip # 2: Web design should not be treated as an afterthough

Think about adding vibrant and attractive images of the products you sell or your store itself. Think about having good mobile versions of your images, including images for retina display. Think about all the website design details such as the color, layout, and typography, which should all reflect your brand’s personality. Appearing off-brand, unprofessional, or having a poorly designed homepage will push customers away (and to the next website). Great web design is a must. 

Tip # 3: Avoid Info overload

Thanks to innovations in web design, even small businesses can leverage contact forms, call-to-action buttons, chatbot messengers, and pop-ups. But it’s equally harmful to jam-pack everything on a single page and overwhelm the user. It’s the equivalent of sending five sales associates to a customer who has just walked through your business’ front door. 

Avoid adding too many calls to action or cluttering your website with information that makes it difficult to navigate. Dump irrelevant images and wordy descriptions. Keep your website clean and organized, so the user can focus on your product and service, as well as what makes your business so special.