Search Engine Optimisation

    Since a myriad of companies are fighting for the same audience’s attention, they need high-quality, targeted content to cut through the clutter and reach potential customers.

    SEO Service Features

    Smart SEO requires you to think locally and understand your audience. Choosing the right location to analyze and target can play a huge role in the success of your business.

    We focus on getting you more customers and visitors to your site by doing the following:

    • Competitive Research
    • Keyword Research
    • Link Building
    • Rank Tracking
    • On Page and Tech SEO

    Steps to Creating SEO-Friendly Content

    A piece of content should:
    • Target one primary keyword
    • Target 5-10 additional keywords

    To identify your primary keyword, ask yourself:
    • What is my audience looking for?
    • What questions do they ask online?

    Identify keyword search intent by clue words in Search Engine Results Page (SERP) titles:

    Title is important for SEO:

    • Is unique
    • Corresponds to search intent
    • Contains target keywords
    • Consists of 15–45 (max. 60) characters
    • Motivates users to go to the website
    • May include call to action

    What is a Meta Title?

    A meta title is an important part of website optimization, and it’s distinct from the headline on the page itself. It acts as a name tag for the web page. The title is displayed on your browser tab and tells you what page you’re on. Meta titles are also read by search engine robots and seen by users searching the web.

    However, the trick to writing a good meta title is to make them sensible and natural to the reader while incorporating good keyword usage and ensuring relevance to your site.

    What to Avoid

    Meta title mishaps can hurt your website’s performance in search results or confuse web users. Some of the most common ones include:

    • Not creating any page title at all
    • Making titles too long (see below)
    • Naming your page the same name as your website or business name
    • Naming all your pages the same name or something similar to each other
    • Naming the page without connecting it to your content and other metadata (like the meta description)
    • Repeating keywords within the title

    If you are having trouble figuring out which keywords to focus on, we will do a competitive research using our keyword selector tools and keyword density tools to help write your meta title in order to gain more visitors.

    Examples of Bad Page Titles

    The following meta titles are too vague and do not give search engine robots or your website readers enough information:

    • Flowers
    • Population Statistics
    • Chocolate Indulgence
    • Tax Tips

    Titles like these will fail to drive traffic toward your site.